Annick Goutal Opens an American Outpost
French perfume house Annick Goutal has already established itself as a valuable player in the luxury fragrance market throughout U.S. department stores. And now it’s hiking up its presence across the pond with the opening of its first-ever stand-alone American boutique. With twelve brick-and-mortar shops in Europe, this original New York space marks a milestone in the brand’s storied 33-year-old history.
“It was one of my mother’s dreams to have a shop in New York, so after all this time I’m very happy to have it,” said Camille Goutal, daughter of Annick, who grabbed the reins of the perfumery after her mother’s passing in 1999. Opening next door to Magnolia Bakery in the West Village makes this location a literal feast for the senses. “This area was my first choice,” revealed Goutal. “I wanted a scene that was trendy, and this neighborhood looks a bit like France in a way, with the small buildings and nice shopping.”
Inside, one-of-a-kind furnishings reflect the contemporary spirit of the Big Apple, while still preserving the brand’s romantic Parisian roots. “It’s a unique design, but everything comes from France,” she affirmed. Decor highlights include a floating, sculptural steel table and a gold butterfly-emblazoned moucharabieh screened wall. “The butterfly is the symbol of the brand, so it was important to have [that screen] specially made for us,” explained Goutal. The pretty papillon motif can also be found in carved decorations that form the backdrop of the fragrance displays.
As for future plans, Goutal says she anticipates Annick Goutal’s continued expansion throughout NYC but isn’t interested in world domination anytime soon. “Maybe we’ll open a second [spot] on the Upper East Side one day to appeal to our more classical clients, since this store caters to the very trendy ones,” she suggested. “But there’s no timeline on that. We prefer to take our time and go step by step.” Similar to the life cycle of a butterfly, the brand’s mascot, all beautiful things take time.
397 Bleecker Street, New York, NY 10014, 11 a.m. to 7 p.m.; annickgoutal.com—Christiana Molina