Eve Lom May Have Makeup, But It’s Still About Face
With a following that includes the Lady Madge and a balm cleanser that’s legendary amongst editors, it is a wonder that Eve Lom didn’t branch out from skincare earlier. The good news? It’s worth the wait. The British cult favorite has begun 2014 with a bang, launching the ambitious Radiance Perfect cosmetics range, comprised of a primer, two foundations (liquid and powder), tinted moisturizer, two concealers, setting powder, bronzer, and four sleek synthetic brushes. In keeping with the brand’s pared-back approach, it all comes sans bells and whistles, and many formulas do double duty–like the Radiance Primer, which can stand in as a moisturizer, and even eye cream in a pinch. Amandine Isnard, Head of Product Development at Eve Lom, laughs: “I’m not going to tell people to sleep with [the cosmetics on], because I still want them to go to bed with clean skin, but it’s not going to harm you.” The collection’s hero component is BerryFlux Vita, an antioxidant-rich complex that stimulates hyaluronic acid production, and enlivens weary faces. But don’t hold your breath for a slew of good-for-you lipsticks and eye shadows; at least now the plan is to focus on those purely perfected complexions that have made the brand famous: “We wanted to basically continue to have a beautiful advanced skincare product,” says Isnard, “but to be able to actually to add color to it.” Mission accomplished.