Art Imitates Beauty: How a Makeup Maven Celebrates 15 Years in the Biz
Some people toast a major milestone with champagne or a star-studded party in Ibiza, while others, like makeup artist and founder of her own eponymous line Sonia Kashuk, commissions an entire gallery’s worth of art. In what has become a trend of late, beauty companies like Dior and Creed are partnering with creative types to produce original, on-brand pieces. Kashuk has taken the concept one step further by joining forces with not just one, but seven up-and-coming artists to commemorate her 15-year anniversary with Target. “In high school I had a freelance display business, which then led me to enroll in art school. I’ve always had a very visual eye,” said Kashuk. “In my home and work environments, I’m surrounded by artwork and photography that I’ve collected for the last 30 years. I think of makeup as an art, both in its application and in its form.” And while these works that spotlight some of Kashuk’s biggest hits—like her beloved brushes, bronzers, and lipsticks—won’t be hanging in an actual museum, she plans to share them with her customers via a virtual gallery on her website and social channels. Seeing as Kashuk has painted some of fashion’s most famous faces (like Cindy Crawford, for starters), it makes sense that she’d skip the crystal (the traditional anniversary gift) and even the Cristal, and celebrate with a myriad of makeup masterpieces instead. Click here to take a private tour of Kashuk’s collection.