Bespoke Bottles By Greg Lauren
Designer, artist, and nephew to none other than Ralph Lauren—Greg Lauren—has teamed up with Barneys New York and perfumer Ralf Schwieger to create the second scent in the department store’s Designer Fragrance Collection. A unisex blend of tonka bean, vanilla, and marine notes, this warm composition lends itself to Lauren’s one-of-a-kind jackets made of vintage army blankets or puffy vests composed of frayed jeans. To bring his aesthetic and artistic talents to his eponymous fragrance, Lauren distressed each cap by sanding, hammering, and scraping it against the sidewalk to create texture. He then affixed a label (stained with everything from ink to coffee) and a piece of masking tape handwritten with his name in Sharpie on the front of each bottle. Paint was dripped and splashed across the glass vessel using tools ranging from wooden craft sticks to traditional paintbrushes (seen in the video, above). “It was important to me that the bottle embody the spirit of my life in an art studio,” said Lauren. While the finished product is intentionally rough around the edges, the scent inside is sophisticated and polished—a juxtaposition that would make Uncle Ralph proud.
Limited Edition Bottle, $195, available exclusively at Barneys New York.