Gwyneth Paltrow Suits Up Like a Boss
Hugo Boss wants you to stop and smell the roses—preferably in a sharp tux. The label’s newest fragrance, Boss Ma Vie, was created with simple pleasures in mind (i.e., not conscious uncoupling). To capture the concept in the new campaign, artistic director Jason Wu styled Boss ambassador Gwyneth Paltrow in a plunging take on the classic tuxedo. “The tuxedo suit [has] impeccability and precision, mixed with feminine details, [which] is what brings the softness,” Wu said. Similarly, the scent’s three notes—cactus blossom, rosebud, and cedarwood—symbolize modernity, femininity, and confidence, respectively. Not sure you can wear the pants like Gwyneth? Wu has an answer for that. “I think the key element in pulling off a look is beautiful tailoring, which is the Hugo Boss DNA—a great shape and a confident woman.” A flawless blow-out and strategic spritz of perfume certainly help, too.
Available September 1. Boss Ma Vie Pour Femme, $80; hugoboss.com
Photo: Courtesy of Hugo Boss