“Balenciaga Blond”: Spring’s Must-Have Hair Color
Carmen Kass’ new crop at Balmain is only part of the big hair story developing in Paris this week. A hue we’re calling “Balenciaga Blond” is the other. The night before Nicholas Ghesquière sent his houndstooth coats and runway-ready brothel creepers down the catwalk, Redken’s Guido Palau was busy at work bleaching more than one head of hair. Dutch model Milou van Groesen (who was apparently “street cast” by Ghesquière but already has a huge following in the Netherlands) had her blond locks chopped, spiked, and turned platinum, as did Alexander Wang’s opener for Spring, Britt Maren, and Czech stunner Jana Knauerova, who went blond this May and platinum for Balenciaga. Our most favorite Palau transformation was Kasia Struss, who killed it at Balmain later in the day with her new, cornsilk-white hair.
The icy color is becoming something of a trend at the Spring shows. Iris Strubegger got in on the action at Hakaan, letting Christophe Robin lighten her locks for the show. And who can forget coif master Orlando Pita’s blond ambition for Abbey Lee Kershaw, who wowed at the New York shows with platinum strands, which she debuted at the Chanel Soho store opening? According to sources, Lee’s hair hasn’t been taking too well to all the lightening—presumably because to keep the color that saturated, it needs to be re-dyed every three weeks, according to celebrity stylist Marie Robinson. “You shouldn’t wash it more than a few times a week, and it also needs protein,” Robinson—a platinum blonde herself—added, mentioning that Joico’s K Pak line is a good option for at-home treatment. As to why the color is having a moment for Spring, Robinson’s bet is that it has something to do with Hollywood. “There are all those Marilyn Monroe movies coming out,” she said. “And Michelle Williams did it [at Cannes]. Unless you’re super naturally blonde, though, it’s not a good idea to do it yourself,” the colorist advises for those of you hoping to get the look. “You’re asking for trouble.” Brunettes, consider yourselves warned.—Celia Ellenberg
Photo: Clockwise from top left, Luca Cannonieri / GoRunway.com at Balmain; Monica Feudi / GoRunway.com at Balenciaga; Gianni Pucci / GoRunway.com at Fendi; Yannis Vlamos / GoRunway.com at Dries Van Noten