In a season full of brunettes and the occasional platinum blonde, thanks to another go-around of the hard-to-maintain hair color at Balenciaga, the age of the redhead seems to have subsided. But that brief moment circa the Fall 2009 shows when Vlada and Coco went ginger, making the fashion pack take pause and in many cases take up the auburn cause, red was all the rage—and we liked it. There is a lone model who walks among us, though, who is still letting her flame-hair flag fly, ushering in the color’s second coming and, with every toss of her red locks, daring her fellow catwalkers to come and join her.
We are talking about Julia Johansen, the Finnish beauty who has been dazzling on the runway in what she has termed her first “proper” show season. “I did couture,” Johansen told us backstage at Vivienne Westwood yesterday referencing cameos at Chanel and Armani Privé. And of course, there was her opening turn at Mulberry for Spring, where Emma Hill sent an army of Julias down the runway, wearing wigs cut and dyed to match Johansen’s signature style. “Having a fringe and shorter haircut can be a problem,” Johansen lamented, pointing out that long, middle parts are what casting agents are typically looking for these days. But that hasn’t seemed to stop them from putting her in a bevy of shows over the past month, including L’Wren Scott, Temperley London, Antonio Berardi, and Giorgio Armani, which is thanks in large part to her carrot-bright strands. Having experimented with a range of shades since becoming a “real ginger” last year, the freckle-faced natural brunette has embraced a vivid brassy, orange incarnation of late that is really working for her. “It has been quite copper, but it fades quickly,” Johansen admits, mentioning that she relies on the colorists at London’s Percy & Reed for monthly touch-ups. As for everyday styling, Johansen is a fan of all things Bumble and Bumble—”everyone loves them”—and has no intentions of diverting from the russet track anytime soon. When we asked her if she planned on staying the fiery course, she was resolute in her response: “definitely.”
Photo: Luca Cannonieri / GoRunway.com