Reminiscing With…Ilia Beauty’s Sasha Plavsic
Beauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The Pro: Sasha Plavsic, founder of Ilia Beauty
The Product: “When I smell any perfume with green notes, it takes me back to different stages and memories from life. The first memorable scent for me was Chanel No. 19—the scent my mother wore growing up. Not many people can wear No. 19, but thanks to our chemistry, green notes tend to sweeten up nicely on our skin. One spritz of Chanel No. 19 to each wrist and a third at the nape of the neck would be just enough, but not too much. In my early twenties, I chose a softer version—Bvlgari’s White Tea. The notes were similar but lighter, with just a touch of powder, which made it suitable to where I was at the time…very young and still quite innocent. I no longer have the bottle, and actually stopped using this lovely scent after leaving an eight-year relationship several years ago. The scent was nostalgic enough to leave it in the past, with memories that brought a lot of laughter and tears. Both Chanel No. 19 and Bvlgari White Tea have led me to try other scents, like Molecules Escentric 01. I can only smell it for a few minutes, since it’s pheromone based. What’s fascinating is that some people can’t smell it at all, while others will come up to me from the other side of a room and ask, ‘What are you wearing, I can smell it throughout the whole room?’ I guess chemistry is beautiful and, in some ways, always mysterious, like a true woman.”—As told to Kari Molvar