Reminiscing With…Perfumer Yosh
The pro: Yosh, perfumer and founder of Yosh fragrances.
The product: “When I was about eleven or twelve, I went on a family holiday to Hawaii and came across a beautiful perfume from Shiseido: Hana-Sumire. The bottle was frosted with very little decoration—only two small kanji characters in white. It fit perfectly in my hands and had a heart-like shape. The scent was light yet deep, ethereal, and familiar. I remember opening the bottle and having this experience of recognizing the aroma. I’m almost certain it had iris in it, and perhaps violet, and probably sandalwood. The scent is kind of a perfume holy grail for me. I haven’t been able to find it since. I’ve tried [to locate it] with bottle and perfume experts both in the U.S. and Japan. I even went to the Shiseido Corporate Museum in Tokyo to see if anyone knew anything about it! It’s an illusive, yet indelible, scent memory. I have yet to come across any raw materials worthy of creating an homage to this iris scent, although every now and again, I think I might try.”—As told to Kari Molvar
Photo: Courtesy of Yosh