Spend Your Weekend in the Clouds With Marc Jacobs
On a blustery evening back in February, fashion’s elite watched Marc Jacobs’ Fall 2014 collection float down the runway at the Armory underneath a ceiling scattered with Magritte clouds. Now that the Polar Vortex has passed and the designer’s latest fragrance, Daisy Dream, is making its public debut, Jacobs is celebrating with an open-air lounge this weekend located just outside Madison Square Park. In addition to stark white couches buffered by pillowy, blow-up clouds (which make for the perfect retreat after a day of power shopping on lower Fifth), there are iPads installed in the space that allow you to virtually record your hopes and dreams. Expect an e-mail from the “MJ Daisy Dream Capsule” a year later reminding you of the goals you set. Here’s to making those lofty ambitions a reality by the time next summer rolls around.
Marc Jacobs Dream Cloud Lounge, Madison Square Park triangle, 23rd Street between Fifth Avenue and Broadway, August 14-18 from 10:00 a.m. to 7:00 p.m.
Don’t live in NYC? The Dream Cloud Lounge will be making its way to Chicago (August 21-25), San Francisco (September 4-8), and Dallas (September 12-16). Or enter your dreams online at marcjacobsfragrances.com
Photos: Courtesy of Marc Jacobs