How to Pull off This Seemingly Impossible Backstage Beauty Trend
The platinum trend has been going strong now for a few solid months, but one thing from the Fall 2014 shows that we wish would have caught in a bigger way was the notion of a monochromatic dress and dye job (as seen on the runway at Marc Jacobs). Sure, a wardrobe comprised entirely of mink-y brown or blush isn’t all that appealing, but a closetful of crisp whites sounds decidedly fresher. And that’s exactly the fashion strategy that Tracy Georgiou, brand buyer for J.Crew and Madewell, has employed of late. “It’s not too fussy, but looks sharp,” she explained of her streamlined style. “There are so many shades and textures of white—from Steve McQueen in a washed-out tee and jeans to Audrey Hepburn or Diane Keaton in a crisp white men’s shirt. Though the palette is limited, the outfits are endless.”
It was a friend, however, who finally convinced Georgiou to complete her head-to-toe look by transitioning her virgin brown strands to stark ivory with the help of colorist Roxie Darling and hairstylist Wes Sharpton at Hairstory Studio in downtown Manhattan. The transformation took about seven hours to complete, but the results are indeed striking. “After seeing her skin tone, perfect freckles, and deep brown eyes, I decided to veer away from a shocking white [and opt for] a flattering and soft ashy blond, as seen on Hollywood sirens in the fifties,” noted Darling. Though she said anyone can go platinum, fine or very curly hair is susceptible to damage over time, and it’s always best to steer clear of an at-home bleaching session and leave a dramatic change in the capable hands of a pro. “This color is a large investment,” she added, so expect to be back in the salon every four to five weeks for touch-ups.
Since you’ll want to wash less to prolong the results and prevent over-drying, a “lifestyle cut,” as Sharpton described it, that “doesn’t scream haircut, but looks considered,” is ideal for those who don’t want to bother with heat styling (like Georgiou, who doesn’t own a blow-dryer and doesn’t think the modern girl should). Sharpton took the length up to just above the collarbone for manageability. “Small bathrooms require minimal routines,” said Georgiou. “Out of the shower, I comb the sides of my hair with a fine-tooth comb and use a wide-tooth version on top—this makes a huge difference if you’re air-drying.” A bit of Purely Perfect Foundation Creme applied to damp hair is all she uses to create texture. Worn with her go-to Apiece Apart culottes and crop top, Georgiou is a vision in white.
To book an appointment at Hairstory Studio, e-mail email@example.com.—Amber Kallor
Photo: Courtesy of Hairstory Studio