Like Father, Like Daughter: A Sassoon Story
For Eden Sassoon, daughter of Vidal, the art of good hair runs through her veins. “It just happens that health and beauty are what I know and who I am,” Sassoon says when discussing her first salon venture, admitting that there are plenty of lofty expectations that come along with branching out on her own. “How are you going to live up to that?” she asks rhetorically of the enduring legacy of her father, who passed away in May. But Sassoon’s intentions aren’t so much to eclipse her father’s unparalleled success as to pay tribute to it. “I realized there had to be a way to keep his name alive,” she said—least of all, for her kids.
Enter EDEN by Eden Sassoon, the just-opened Finishing Studio in West Hollywood that she conceived alongside Fred Segal Beauty’s Michael Baruch. The light-filled sanctuary brings a bit of Malibu Beach chic to Sunset Boulevard, complete with skylights, 12 service stations, a picnic table turned manicure space, and personal photos that lend the studio a warm, welcoming feeling. The idea was to set herself apart from the increasingly loud competition, says Sassoon—specifically Dry Bar, which is situated just across the street. And while EDEN offers similar no-fuss services—the requisite blow-dry menu, manicures, and makeup application are all available here—it puts quality and efficiency at a premium: You can indulge in all three services in just 65 minutes, for just $65. “We’re here to educate the new customer and reignite in others the original Sassoon that they fell in love with,” she says. “And because I’m a Sassoon, [this is] not a fad.” If they don’t look good, you don’t look good, as the old adage goes.
EDEN by Eden Sassoon, 8600 W. Sunset Blvd., West Hollywood. To schedule an appointment, call (310) 861-4660.
Photo: Courtesy of EDEN by Eden Sassoon