Beauty By Design
Like the real-estate landscape in Williamsburg, the increasingly gentrified Brooklyn neighborhood’s retail scene is exploding. Boutique after cool boutique seems to be cropping up off the main Bedford Avenue drag, offering up everything from wall-to-wall denim and designer duds to salvaged furniture and “funky” eyeglasses. Caitlin Mociun’s beat at her eponymous concept shop is jewelry—make that jewelry and ceramics. And sculpture. And bags. “It’s all part of a comprehensive lifestyle that I’m promoting,” says the RISD-trained textile designer who dabbled in a fledgling fashion business before turning her attention to baubles two years ago. “It’s nice to make something that has longevity. It feels more sustainable,” she explains of the creative shift, which turned curatorial last March. Following a stint in a pop-up space in downtown Brooklyn, Mociun realized that her wide-ranging taste had more mass appeal than she previously thought. “People liked the same weird shit that I like,” she says of the experience’s takeaway, which prompted her to open a space of her own. The beautiful, white-walled Wythe Avenue venue now houses delicate rings, necklaces, and the like from Wwake, as well as Mociun’s own line, not to mention earthenware from Shino Takeda and Robert Blue, artwork from Genesis Onasis and Katie Krantz, bags from Doug Johnson and Baggu—and the most recent addition to the Mociun lifestyle brand: beauty.
“If you really wanted, you could buy your whole bathroom here,” she says of the purposefully edited selection of soaps and candles from small-batch Brooklyn purveyor Saipua; body care from Aesop, the Australian apothecary company that actually sought her out to stock its array of creams and salves; fragrances from MCMC; extraordinary and hard to come by haircare from Beverly Hills-based Rare El’ements; and, starting this month, One Love Organics skincare. “For me, it’s about finding smaller, more artisanal brands that don’t have a huge array of stuff to pick from,” Mociun explains of her buying process, which also includes an extensive round of “testing” on a diverse group of friends. “I’m open to other things,” she divulges of the prospect of including a makeup brand in the mix going forward—and maybe some additional skincare lines to keep the neighborhood’s increasingly expanding consumer base excited. “They’re building four apartment buildings around the store right now that will accommodate four thousand people,” she points out—at least some of whom, we imagine, will be excited to find an organic, multipurpose skin balm with cold-pressed plant oils, mango butter, and chia-seed extracts just a few doors down.
Mociun, 224 Wythe Ave., NYC, (718) 387-3731.
Photo: Courtesy of Mociun