The Look: High-Definition Makeup

Funny Face
Early film makeup, which took its cues from the stage, suffered from a simple problem: Thick, masklike pastes worked fine for theater distances but not in a movie "close-up." Max Factor, an Eastern European émigré who owned a profitable wig shop in Los Angeles, created a greasepaint in a cream form with an ultra-thin, flexible consistency. It made a fast fan of Charlie Chaplin.

Photo: Retna