Neat, slim, minimalist, efficient and pure white, but also soft and intuitively apprachable. This season's soft minimalism has taken it's character from Apple products. It's as if your iPad or iPhone had suddenly come to life.
The 'girl with the most chic' is always ahead of the trends, often setting them herself; she possesses that elusive "cool" we all covet. Most of all, she is effortless, authentic, and highly unlikely to acknowledge her own inherent chicness.