Shock of the New
"Normal" is a contested word in fashion. Are the space-seductress suits and psychedelic sweatshirts that have marched down the runways this week
normal? Maybe not. But as
Dasha Zhukova, editirix of the recently launched
Garage, put it, part of the fashion pro's job is to "redefine what 'normal' is." So maybe a small party for friends isn't normally the sort that draws two generations of Pinaults (father François and son
François-Henri, with wife
Salma Hayek); runway stalwarts like
Karlie Kloss, and
Arizona Muse; just about every editor in fashion's galaxy; designers like
Gareth Pugh and
Miuccia Prada; and the legendary
Jean-Paul Goude. At
Garage's cocktail in Paris last night, reality was redefined. Welcome to Dasha's New Normal.
Garage's Summer issue focuses on fashion, but through the lens of sex and relationships. (It includes a cover of pregnant cartoon critters "wearing" Jil Sander and Prada and a sex quiz by poetess Anne Carson.) But the from-left-field approach is exactly what excites its newfound fans. "It's respectful but definitely different from a wholly fashion magazine," said Pugh. "It's a sensibility that fits with my idea of creating." The goal: nothing less than revolution—hence Giovanna Battaglia's editorial for the issue, "Revolution in Heels." "Working with Dasha is a total free zone," she said, explaining that she styled the shoot over Skype. "You're so modern," marveled Carine Roitfeld. "I could never do that."