Artist Rob Pruitt once staged a gallery show composed solely of a long floor mirror bisected by a seemingly endless line of cocaine. And so it seemed fair to wonder, arriving at the dinner last night celebrating the launch of Pruitt's capsule collection for Jimmy Choo, whether the long, indeed seemingly endless mirrored vases bisecting the tables weren't a reference to that work. After all, the Pruitt references were everywhere: Hosts W magazine and Jimmy Choo had redecorated a former embassy in London's Belgrave Square in Pruitt-trademark, Op Art black and white, and Frieze-going guests such as André Balazs and Michael Stipe found Japanese panda balloons at their place settings. And of course, there were plenty of Pruitt-isms on the product, including the zebra stripes on the heels of the shoes worn by Caroline Issa and Yvonne Force Villareal, among others.
"There were only a few things they didn't go for," Pruitt said when asked whether any of his designs got left on Jimmy Choo's cutting-room floor. "There was a pair of, like, high tops and some sunglasses that were kind of inspired by the ones Elton John used to wear." Pruitt went on to say that the prototypes of the glasses are still flying around somewhere; the Jimmy Choo PRs should gird themselves for a barrage of stylist requests.
Nearby, Frieze co-founders Amanda Sharp and Matthew Slotover came together with the Emdash Foundation's Andrea Dibelius to celebrate the 2012 Emdash Award—Frieze's annual prize for emerging artists, given this year to the Belgian-American Cécile B. Evans. In attendance at the former Central Saint Martins building were Christopher Kane, Giles Deacon, Jonathan Saunders, and Mary Katrantzou. "Frieze is like no other fair because not only collectors, curators, gallerists, and fans fly in from all over the world, but also musicians and designers," Dibelius told Style.com. "We find that so many of our artists are multitalented. It's not just art that interests them, but music and fashion—and Frieze just bundles it all together and keeps the dialogue going."