Ferragamo's iconic Vara shoe—you know the one, with the grosgrain bow and midi heel—turned thirty-five this year, and the Italian label wasn't about to let the anniversary go unnoticed. Over the last few months, photographer Claiborne Swanson Frank snapped twenty-one fashion insiders, including Laure Heriard Dubreuil, Lauren Santo Domingo, and Style.com's own Marina Larroudé, in customized and classic versions of the Vara or the Varina ballerina flat. Images for L'Icona, as the project is being called, began appearing on the brand's Web site today. Last night, the pictures were on display at the McKittrick Hotel, where the other attractions included a performance by Sophie Auster and her band, a rooftop DJ set by Alexandra Richards, and James Ferragamo. The sprawling party space, which was decked out with thousands of fresh flowers by Bronson van Wyck, was full of pretty people, but none quite so good-looking as the famously handsome James. Anyone who visits the Web site can customize their own Varas. The starting price is $550, portrait session not included.