Swede Stuff: Three Questions for Songstress Emilia de Poret
Emilia de Poret, record label executive, singer, blogger, trend analyst, and television host.
What makes Swedish fashion inspiring to you?
The fact that it’s always stylish and wearable. The Swedish brands tend to be affordable and fashionable without being too trendy.
Who are the ones, in your mind, to keep track of for the future? Who are our new rising design stars?
Without doubt, AltewaiSaome. They have taken the Swedish fashion scene by storm. Their signature tailored, sharp, embroidered pieces bring an exclusive and elegant twist to a Swedish streamlined design base. They are a welcome contribution to the traditional aesthetics that have put Swedish brands on the international fashion map. An even younger brand to keep your eye on is the menswear label Common. It just might be the Dries Van Noten of Scandinavia. In my view, the most interesting Swedish accessories designers are the jewelry designer Maria Nilsdotter, the shoe brand Reschia, and the handbag designer Paulina Liffner for Little Liffner.
Since we live in a city with very shifting seasons, what would be your top five suggestions for purchases that would work throughout the year?
One could say that the typical Swedish fashionista closet consists of the five following items, which work all year long: 1.) a great leather jacket by BLK DNM; 2.) a knitted sweater by Dagmar; 3.) Jeans by Örjan Andersson (the new brand by the founder of Cheap Monday); 4.) boots by Acne; 5.) the LBB bag by Little Liffner.
Photo: Emma Svensson