Meet the Greenest Fashion Week Around
Last year Vanessa Friedman, at that time the fashion editor of the Financial Times, proclaimed that Copenhagen fashion week was the greenest fashion week around, as it offered several activities focused on sustainability. So when Copenhagen fashion week kicks off on August 3, it will be with an even larger spotlight on and commitment to sustainability than ever.
The opening show this season is by the talented designer Barbara I Gongini, a strong advocate for sustainable fashion, who will show that sustainability is the way forward. Others on the schedule, such as David Andersen and Fonnesbech, the newly revived fashion house, will also show their green designs.
An exhibition, New Nordic Fashion, featuring several Nordic designers’ interesting and fashionable work created exclusively in sustainable materials such as milk, seaweed, and recycled bottles, will open during fashion week at Nikolaj Kunsthal.
And on August 9, the first installment of the Global Fashion Exchange will be launched on City Hall Square in Copenhagen. With fashion becoming more accessible and constantly changing, the average consumer buys more clothes than ever, which means that we also discard more than ever. The average Dane throws out 16 kilos (35 pounds) of clothes every year. One of the simplest and most sustainable ways to give garments greater longevity is to provide them with a second life with a new owner. The idea of the exchange is pretty simple: Everyone is invited to access the market and you must contribute at least one garment to the common pool of clothing. Choosing from items others have donated, you are allowed to take as many pieces as you like, free of charge. Basically: One woman’s trash is another woman’s treasure. Copenhagen is the first leg of the world tour, with more cities to follow.
For more information, visit www.copenhagenfashionweek.com.
Photos: Courtesy of Anne Christine Persson