The Endless Summer: Leisure’s Just a State of Mind
“It’s always summer somewhere” is the slogan of the cool brand Summer Bummer, which I discovered this week thanks to my friend and colleague Mar Peidro. Designer Alexandra Cassaniti explores the artisanal and bohemian side of surf life with her delicious clothes, swimsuits, and beachwear accessories produced locally in California. Without a doubt, it is a refreshing label to follow—look at these sustainable tank tops!
The endless summer of L.A. is getting closer to Barcelona, with a beach mood all year. Good weather, beaches in the city, and an explosion of tourists are upping the sensation of living in an eternal vacation. But, as in Cali, here we also have mountains surrounding the sides of the metropolis. Montjuïc (above), also called the Magic Mountain, is one of my favorite places to escape from a frenetic week and the crowded city. You just need to take a five-minute cable car trip and you’ll be on the top, with amazing parks to get lost in.
In our hyper-connected days—with loads of information filling our e-mails and social media channels—the value of holidays, secret places, and the pleasure to be alone with loved ones is at its peak. Maybe that is the reason for the comeback of the iconic magazine Holiday, under the creative direction of Franck Durand and Marc Beaugé. Josh Olins, Karim Sadli, and Inez & Vinoodh are some of the names involved in this exciting venture. I’ve already ordered the Holiday tee (above).
And to put a soundtrack to this resort state of mind, I want to share with you one of my favorite music videos ever: The Pet Shop Boys’ “Se A Vida É,” directed by Bruce Weber. I was reminded of it last week while I was shooting a campaign in an aquatic park. If you are sad or feel a little bit stressed, pump up the volume and remember, holidays are just a state of mind. So take a bath, search for your urban paradise, and breathe.
Photos: Courtesy of Summer Bummer; Estel Vilaseca; Holiday