Beauty King: L.A. Destinations of an A-List Facepainter
My aversion to makeup started early. My mom always seemed to take forever to “get ready,” and the more she encouraged me to use makeup, the less I wanted to. Then a couple of years ago, through photographer Amanda Marsalis, I met beauty guru Geoffrey Rodriguez while on a W magazine shoot. He helped me find a simple—and fast—routine. Known for his effortless, classic look, he’s the person I call whenever I want to look extra special. I asked Geoffrey to share his favorite L.A. spots for women and men to discover the art of beauty for themselves:
Evolue (357 1/2 S. Robertson Blvd., Beverly Hills)
“Evolue is by far the best resource for organic skincare and cosmetics. Owner-founder Jean Seo expertly edits a selection of the most natural products available. My favorite is RMS Beauty—its two new mascara formulations apply and last amazingly. I also love the skincare line Tilth Beauty, as well as Shiva Rose’s Organic Face Oil.”
Hammer & Nails for Men (8257 Melrose Ave., Los Angeles)
“Most nail spas tend to offer a feminine environment. Recently opened and designed specifically for men, Hammer & Nails answers the call for complete masculinity. Enjoy its phenomenal services while sitting in a comfy leather club chair, sipping a refreshing beverage and watching your own personal television with private headphones.”Larchmont Beauty; NARS.
Burke Williams (multiple locations)
“My work can be very physically demanding, and in the busiest of times, highly stressful. I’ve been to spas all over the world, so I’m extremely particular when it comes to receiving a good treatment—especially a deep-tissue massage. In my personal (and shall we say “expert”) opinion, Burke Williams spas consistently offer the best and most efficient services, available at convenient locations throughout L.A.”
NARS (8412 Melrose Ave., West Hollywood)
“Los Angeles is full of incredible beauty destinations, but the NARS flagship on Melrose Avenue in West Hollywood is the chicest and most inviting. It’s the perfect stop for picking up the latest products or getting an application for a special event. The staff is highly skilled and knowledgeable, and there’s a beautiful private room for makeup sessions. The entire NARS collection is superb, and it’s one of my go-to brands. Don’t miss its now-iconic Multiple sticks and new Matte Multiples; the ultimate blush shade, Orgasm; or Belle de Jour, one of my all-time favorite lip shades.”Burke Williams; Hammer & Nails.
Larchmont Beauty (208 N. Larchmont Blvd., Los Angeles)
“Los Angeles is a great place for professional beauty resources. In the Valley, my favorites are Naimie’s, Nigel, and Frends, but I have to give my biggest thumbs-up to Larchmont Beauty. Maybe it’s the small, almost general store vibe, or the constant buzz of customers, from local soccer moms to celebrities. It is a mecca for the most exciting, interesting, and effective products. From skincare and cosmetics to every possible hair tool, Larchmont Beauty is my favorite professional resource for beauty in L.A.”
For more information about Geoffrey Rodriguez, visit grbeauty.com.
Photos: Courtesy of Geoffrey Rodriguez