Lad Mag: Made in Brazil Goes Gorgeously Global
Mariano Ontañon, Steve Milatos, Chris Moore, Thorben Gartner, and Joel Meacock, styled by David Vandewal.
My good friend Juliano Corbetta always surprises me with the quality and boldness of his biannual magazine, Made in Brazil (last spotted here). The focus is (always) Brazilian male models and (some) fashion among (fantastic) bodies. This season, nothing about the issue but the man himself is Brazilian (and even he moved to Brooklyn recently!). The models are all international and the fashion is very strong. Prada, Dries Van Noten, Givenchy, and more are featured on the burning pages of the eighth edition.
Juliano provided exclusive images for us of this collector’s item, which will be released soon, and he briefly explained the concept he came up with and discussed a bit of the magazine, in his own words:
“After seven consecutive issues working exclusively with Brazilian models, the eighth issue of Made in Brazil magazine celebrates international male models in stories photographed in New York, Miami, Paris, London, Madrid, Marrakech, and São Paulo. It is the biggest issue of the magazine to date, and very possibly the men’s publication with the most editorial pages of the season, boasting more than two hundred pages of pictures, with no advertising in between.Mariano Ontañon, styled by Michael Russo.
This is the first and only issue of the magazine to ever feature international male models, but regardless of the models’ nationalities, which range from American and Argentine to South Korean and Moroccan, it was important for me that the end result be very in line with the DNA of the publication. The main difference is that working with international male models allowed us not only to have a more diverse casting than usual, but to also collaborate with photographers and stylists around the world who had never been featured in the magazine before. It was incredible to get such a great response from photographers interested in the project and willing to make sure their stories still felt very ‘Made in Brazil’ in spite of the models or the location.”
Made in Brazil‘s international issue is available at Casa Magazines in New York and Livraria Cultura and Livraria da Travessa in Brazil. It can be preordered online (shipping worldwide) at www.madeinbrazilmag.com. All copies are individually numbered from 1 to 1,000.Juan Betancourt, styled by Nirave Sánchez.
Photos: Greg Vaughan; Dean Isidro; Gorka Postigo