Swoosh, There it Is: A Nike Concept Space Comes to Le Marais
Last Thursday was the inauguration of NIKELAB P75, a space where sport is introduced to culture and design, in nowhere other than the most trendy and fashionable neighborhood of Paris, Le Marais.
One good thing leads to another, so the event was also an opportunity to celebrate the newest baby to be borne of the infamous sportswear house: the Nike Free Mercurial Superfly HTM.
At the cutting edge of technology, this clearly football-inspired shoe was designed by Mark Parker, Hiroshi Fujiwara, and Tinker Hatfield, and aims to seduce a general public—besides those who already love the playing field. The launch couldn’t come at a better moment, as a certain World Cup has just started.
As for us, we had the chance to enjoy ourselves during dinner in a wonderful space, with great live entertainment by Kelela.
Photos: Courtesy of Nike