Rudie Can’t Fail: Bringing Rudeboy Style to Somerset House
Creative director Harris Elliott, whose H by Harris label recently collaborated with Casely-Hayford to create luxe quilted-leather skate decks, has been busy on the collab trail again. He’s hooked up with photographer and filmmaker Dean Chalkley to create and curate Return of the Rudeboy, a fully immersive sensory portrayal of twenty-first-century Rudies, held under the auspices of London’s Somerset House.
Mohair suits, skinny ties, and porkpie hats underline the sharp sartorial style connected with various music movements of the time. With prevalent Rudeboy culture appropriated and reworked from the streets of Kingston, Jamaica, in the late fifties to the two-tone of the eighties and today’s twenty-first-century swag, Rudeboy style is a unifying thread that continues to inspire and evolve.Daniel at We Are Cuts.
Loaded with all the nuances you’d expect from the low-key stylist and fashion consultant, there’s even a Return of the Rudeboy Barber Shop, a grooming station with one of London’s best-loved Rudeboys, hairstylist Johnnie Sapong, and Soho’s legendary salon We Are Cuts.
Return of the Rudeboy runs until August 25, 2014, at the Somerset House.Sam Lambert (of Art Comes First).
Photos: Dean Chalkley