Fashion as Behavior: Thoughts from a Rising Star of Brazilian Style
Vitorino Campos (last seen here) is a prototype of what a fashion designer should act like. He is conscious yet dreamy, visionary yet commercial.
The 25-year-old entrepreneur is from Bahia, in northeast Brazil. It is a state with no real fashion tradition—as the weather there never gets below 80 degrees—which makes it even more appropriate to celebrate his efforts in putting together one of the strongest collections of SPFW.
We had a nice chat to discuss his vision, his fashion, and his plans for the future. Our Q&A follows.
Your collections have been highly celebrated by local press. What is fashion to you?
I constantly question myself [about] that. For me, fashion is something that goes beyond the clothes you create or wear. I see fashion primarily as behavior, and this makes it pluralistic and ephemeral.
You are based in Salvador, Bahia, but you have your show in São Paulo, and you create clothes for a decidedly well-traveled woman. How would you describe your clientele?
My client is demanding, critical, has fashion sense, [and] knows the difference between fashion and a trend. I believe the Vitorino Campos woman delights in not only the aesthetic appeal of my creations but also the choices of raw materials and finished parts. I am glad that our clients, regardless of where they live, recognize this quality to our products.
I’d love to see your clothes outside of Brazil. Any plans for expansion?
I have already been approached by several shops outside the country, but we are strengthening the company’s structure internally, so this step will happen [when everything is] in solid shape, as we are doing now with the brand in Brazil.
Photo: Murilo Yamanaka and Tathiana Kurita