How did newly appointed Pucci designer Julio Espada
tackle the task of reviving one of the world's most
beloved, instantly recognizable labels? With a subtle
touch, a modern approach and, above all, lots of
respect for a legacy.
Espada reworked five of Pucci's quintessential
swirling floral designs, but mixed them with sharp-cut
solids that reflect an urban, practical sensibility.
Innovations like a miniature mosaic grid print that
creates a trompe-l'oeil tweed effect, a knit Fair Isle
sweater with a traditional Pucci print pattern and
side-button coats with turtleneck band collars all
steered the collection clear of nostalgia.
Espada was successful in reestablishing Pucci as a name
to follow, giving the clothes a contemporary spin
while maintaining the house's commitment to elegance
with details like bright silk linings, logo-engraved
pearl buttons and, of course, the rich, vivid palette
that made Emilio Pucci "the prince of prints" more
than 30 years ago.
It will be interesting to see
whether Espada will maintain these high standards
while taking more daring risks in seasons to come.