The light-hearted Peter Jensen experience has become a moment to cherish in London. As a Dane, he brings something young and playfully Nordic to his runway, like girls in knitted bonnets, shrunken snowflake sweaters, and delightfully silly hats with outsize pompoms bobbling on top. Plain and Scandinavian, Jensen's clothes never seem to be overly styled, but the proportions of his high-waisted checked coats, full skirts, balloon-sleeve blouses, artist smocks, and teeny school blazers, capture the gist of things without seeming to try.
Still, for all the delightfulness of Jensen's detail (like the naive cross-stitching on the yoke of a dress), it's his accessories that put the really big smiles on the faces of his audience. This season, Jensen has collaborated with a Japanese artist, Susumu Fujimoto, to design cute wooden handbags, one painted with a woodland deer scene and the other a cutout in the shape of a giant snowflake. They have a girlish kawaii factor that should make Jensen big in Japan, though perhaps not quite on the scale of Marc Jacobs after his collaboration with Takashi Murakami for Louis Vuitton.