Sari Gueron is a hip young woman who designs the kind of clothes that she herself wants to wear. It's a simple strategy, and one that seems to be working. Gueron's fall collection, shown in the fin-de-siècle surroundings of Manhattan's Salmagundi Club (a haven for artists since the ninteenth century), was an object lesson in, well hip young elegance.
In a tableau of 14 looks, Gueron worked the minimalist mood that's making itself felt now: pared down and simple, but not to the point of severity. It showed in the mix of slight-shouldered jackets edged with ruffles, worn over a lace wrap dress or an Empire-line evening gown; in the palette of black and navy brightened with flashes of ivory, peach, and a delicate shade of silvery blue; and in the judicious use of antique-look jewelry from Iradj Moini. Dresses have been a focus of her earlier collections, and she offered some good examples for fall: in particular, one with a U-shape neckline of flattened ruffles and another with gathers under the bust that subtly drew attention to the waist.
"It's not so romantic and draped this season," the designer said from the sidelines. "It's much more sexy and grown up." She looked a little shell-shocked as a stream of hip young editors stepped forward to congratulate her, voicing a constant refrain of "It's just what I want to wear right now." Seems like Gueron's study of her own sartorial needs has struck a chord.