Gap's Patrick Robinson is planning to do for work pants what he did for the brand's premium denim business last year: i.e., make them relevant to the company's target 25-to-35-year-old demographic via on-trend cuts; sophisticated, exclusive-to-Gap fabrics; and a $59.50 price point that he hopes will have customers going back for seconds or maybe more. "It's about dressing people for seven days a week, not just the weekend," said the designer.
Showing off the seven new women's fits at an informal presentation of the brand's Fall collection this afternoon, Robinson paired a cropped black tuxedo pant with a softly ruffled white sleeveless blouse; hip-slung, dropped-crotch boy trousers with a relaxed button-down; and a narrow boot-cut style with a shawl-collar shearling (at $795, the latter will be the most expensive thing in the store). Among the highlights was a pair of slightly flared, tailored "perfect trousers" teamed with a classic peacoat—the outfit nailed the "wear it today, wear it years from now" vibe that was the big message at the Fall shows. As for the Pierre Hardy for Gap peep-toe, lace-up wedge booties, they look like another waiting list in the making, and the label's own stacked-heel platform oxfords and boots will have plenty of eager admirers, too.