With her bright, chic, optimistic geometries and jazzy, matching accessories, Holly Fulton is a distinctive new Scottish voice making a name for herself in London. Her first solo presentation (she came through Fashion East via the Royal College of Art) was a concise mini-affair of 23 looks, during which she reconfirmed her obsessions with Art Deco and sixties graphics—a combination of print, cutout plastics, and chunks of faceted Swarovski almost as big as the cat's-eye studs used in roads.
Fulton upped her game this time by adding suede, fur, and snakeskin to the mix. It came off well in a sophisticated teal suede coat with black Toscana fur sleeves, as well as in a couple of fur clutches emblazoned with crystal fastenings. Altogether, it's an impressive start for a young designer who already has a British fashion award for jewelry design under her belt (she's been commissioned by Nadja Swarovski to design a collection for Atelier Swarovski). Fulton has only just relocated her studio from Edinburgh to London, and developing quietly at a geographic distance from the big city has stood her in good stead. The next few seasons will tell whether this highly organized, sensible designer will be able to turn her creative flair into commercially profitable lines. She'll need to start working with manufacturers who can finesse some of her product to higher specs, but as far as having a clear brand proposition is concerned, Holly Fulton already has it all lined up.