It's never been just about the clothes at Surface to Air. Since its beginnings in 2000, the cult Parisian creative collaborative has offered its urban hipster clientele an appealing lifestyle brew that is equal parts fashion, music (S2A has partnered in recent seasons with artists like Kim Gordon, Kid Cudi, and Justice), interior design, and film. For brand founder Jeremie Rozan, the video he directed for the latest lineup is just as important as the merchandise itself.
Shot on a walkable roller coaster in Duisburg, Germany, and set to the Rapture song "Roller Coaster," the short film depicts a young couple chasing after each other along the ride's empty tracks. The girl is dressed like any insouciantly cool university student—picture, for example, Léa Seydoux in the 2008 French flick La Belle Personne. She wears rugged yet refined parka jackets, slick stovepipes, and platform sneakers from Fall. There are flashes of both grunge and glam in the form of beanie hats and Bowie-esque silver leggings. According to creative director Aldric Speer, the S2A customer never wants to appear as though her style is too studied or deliberate. She stays current by taking in new exhibitions and bands, instead of taking cues from the glossies. Still, the new collection nodded to a few of-the-moment trends, including coats and the still-happening varsity jacket.