The recent opening of her Madison Avenue flagship has already had an impact on Devi Kroell's designs. "The great thing about the store is you get immediate feedback as to what the customer likes or wants," she said. Her tweed pieces have been big sellers so far—Kroell creates the fabrics with an esteemed mill in England—so for pre-fall she whipped up a great pair of cropped trousers and a standout oversize coat in the stuff. Other pieces, like washed duchesse silk pants, lightweight textured knits, and buttery leather pants, are just as luxe, but comfort is key. As for what else the customers are liking? Eveningwear. Kroell's elegantly draped jewel-tone gowns could very well be the new buzz come awards season.