Norma Kamali has been building up the lifestyle aspect of her brand lately. In addition to sipping veggie juice at the wellness café and entering astrology raffles on her Web site, you can now join the designer in person at an ongoing series of karaoke and dance parties at her flagship store (for fun, do a quick YouTube search to find Kamali singing along to Ray Charles and Etta James). The parties, naturally, have a shopping incentive—she's creating promotional, lower-priced designs specifically for them, and marking down her regular fare as well.
After reinserting herself on the fashion calendar for Fall, the designer is following up with an expansive Resort collection that features recurring Kamali motifs: convertible dressing, stretchy mesh and lace fabrics, pieces that can double as swimwear or lingerie, and "diaper" wrap and tie designs. New additions, like the abstract plaid print that came on one of the signature "high-low" skirts, as well as a long, obi-inspired gown, aren't necessarily for everyone, but the Kamali customer has always been self-selective and self-assured. One client recently wore a long dress in steel gray ruched chiffon—similar to one here—to her wedding. An up-and-coming songstress who used to raid her mother's closet for vintage NK, meanwhile, recently stopped by the store to shop for tour outfits. She gravitated toward the sheer, nude-colored halter number with a cutaway skirt covered in crystals.