Count Norma Kamali among the designers inspired by this summer's Olympic Games in London. "I love when you can see the body at its ultimate," she said at an appointment at her midtown flagship. Kamali doesn't need an occasion, however, to celebrate physical fitness; she pushes herself at six high-intensity Physique 57 barre classes a week and serves up healthy pressed juices to customers at her in-store Wellness Cafe.
Borrowing from Kamali's body of work, the new collection is full of riffs on her signature sleeping bag dress in the form of padded nylon scarves and messenger bags. There were also curve-hugging gowns with sheer illusion insets and swimwear in metallic red, blue, and silver. She used the shiny stretch fabric in a less conventional context, too, on tailored pantsuits. You'll find similar suiting separates (plus jersey wrap dresses and harem pants) for under $100 in the KamaliKulture line that launched back in March. It's smart business concepts like the new lower-priced capsule that keep Kamali relevant in today's competitive market full of new talent.