Having been recently acquired by LVMH, we can expect
Pucci to develop a higher profile in the near future.
The opening of a new flagship store in Milan is a
clear indication that the once-ubiquitous label is
poised for a revival.
Fans of Pucci's signature arabesques won't be disappointedthere were plenty of optical swirls in shades of bright lime, gray, and coral. More subtle interpretations included black-and-white damask silk looks textured with tone-on-tone prints. Shapes were for the most part reminiscent of the '60sthere were collarless coats with cropped sleeves, flashy miniskirts and skimpy shorts.
Still, it's unclear which direction the house will take in the future; the collection certainly upheld the spirit of Pucci, but there weren't any dramatic innovations.