Give the kids what they want. That's Tommy Hilfiger's mantra when it comes to his recently launched TOMMY line. So the models at the Spring presentation were all sipping PBRs, flirting like crazy, and dancing to Talking Heads and David Bowie—presumably the kinds of pastimes his twentysomething target audience partakes of on the regular. And if they're not listening to Bowie, they should be.
The collection remixes the designer's signature, all-American aesthetic, adding eccentric details and smacks of highlighter-bright color to preppy mainstays like cardigans and oxfords. A bubble-gum pink V-neck sweater, for example, was worn here with a long and languid ikat print skirt and white penny loafers. Second-skin jeans came in a muted mauve, and there was an artfully shrunken linen jacket with a handcrafted feel, like something you'd find in a Marrakech marketplace. For the boys, a camouflage blazer paired with a camo button-up and neon Converse high-tops said country club iconoclast. But madras plaids and Breton stripes were in enough abundance to keep the membership committee from freaking out. TOMMY, like many other "lifestyle" brands, promotes individual style. With prices starting at $29 for knits and $69 for denim, experimenting with different looks won't break the bank—and Hilfiger knows that's what the kids really want.