Considering that Norma Kamali is forever looking forward in terms of how best to show and sell her clothes, it's no wonder she appears far younger than her 60-some years. After seeing Werner Herzog's 3-D documentary Cave of Forgotten Dreams a few months ago, Kamali became obsessed with the technology. "It's not as exciting as Avatar, but I realized, 'Oh wow, you can really see that guy's shirt!'" she explained at her morning presentation. She began experimenting, and the result is a groovy little 3-D film of girls dancing in her new Spring collection, which she screened on loop, and more importantly, the introduction of 3-D-enabled e-commerce for Spring. (Customers can see the looks on pages that will go live on normakamali3d.com tomorrow.)
Unfortunately, the exercise does require those goofy glasses: Kamali had a bunch made to look like her signature cat-eye frame, which customers can request from her Facebook page or Web site. Eighteen thousand people have
done so since September 8. But perhaps they won't have to for long—the designer pointed out that both Apple and Sony are working on glasses-free technology.
As for the clothes, Kamali said she designed to the technology, using elements that would pop on the screen, like tiers of fringe, sequins, and graphic black-and-white stripes and polka dots. The look was typically fun—a bit pop, and slightly camp in a sixties/eighties vein. It's what Kamali does well, and it's the reason her fans go to her, but you wonder why her focus on the future sometimes leaves her designs out of the picture.