Ostwald Helgason designers Susanne Ostwald and Ingvar Helgason may be relatively new to the New York fashion scene, but they can already check some respectable accomplishments off their list. Their first order at the new Upper East Side boutique Fivestory sold out within 24 hours. Plus, street-style mainstays Miroslava Duma and Anya Ziourova were snapped by Tommy Ton during last season's couture shows in two of the brand's matching outfits. And if the looks at today's presentation are any indicator of what's to come from the London-based label, things are only going to get better.
Words of praise and congratulations were overheard as people stopped to take in the scene at Milk Studios. Fifteen models were clad in sixties-style getups inspired by Frances Brody, a wealthy philanthropist who commissioned Matisse to make a mural for her mansion's courtyard. "She [Brody] told Matisse to redo it," Helgason said in a preview the night before the presentation. "That is the kind of strong, adventurous woman that we were thinking about." A graphic color-blocked dress—whose fabric comes from the same house as Dior's—was layered over a preppy collared shirt. Not exactly what you would expect, but it worked. The same pink and burgundy combo came in a cropped trouser that was paired with a printed chiffon tank. On an even lighter note, there were fun, Picasso-like animal drawings on cute sweatshirt dresses. One Russian editor pointed out a pair of bubblegum pink and navy short shorts with a button-up top as one of her favorite looks. Tommy Ton, get your camera ready.