In his sunny, downtown showroom on Wednesday morning, Zac Posen was equal parts businessman and designer. "This dress has bias at the price point," he said, showing off the curves on a wispy, yellow frock. And then, with a touch of pride, "everything is made in America." A focus on price is Posen's starting point with his secondary line, where, he said, fabrication steers the agenda. This season he created prints based on his collection of Asian textiles and focused on classic American codes like swim and sportswear. The result was a little bit of something for everyone: Posen's trademark siren seams in stretch tangerine for the vamp; gauzy, flutter-sleeved dresses in chaste floral prints for the girly girl; and pajama separates that could pass as a suit for a louche, lucky someone.
It didn't all hang together—a shot of python here, a gold lamé cocktail dress there—but that likely won't matter at retail. As long as Posen is preoccupied with, as he put it, "lines that look good on the body," women will respond. To make the most out of Posen's ergonomic construction, skip the busy, long-ish skirts weighed down by ruffles and head for something simpler. The long dresses for day were straightforward and pretty, and a V-neck tank dress in printed leather was perfectly sexy without any extra embellishments.