Wearing makeup to the beach is a questionable move, although if you grew up in a NorCal surf town, like Rodarte's Laura and Kate Mulleavy, it was probably also hard to avoid. "It's the idea of mascara that has been applied on the beach," James Kaliardos said of the makeup look he created for the sister duo's Fall Santa Cruz-themed collection. "It's a bit messy," he continued, "as if it fell onto [models'] faces."
Dusting lids with NARS Single Eye Shadow in Bengali, a matte dark brown shade that Kaliardos swept underneath the lower lash line as well, he worked its forthcoming Eye Paint in Mesopotamia, a similar shade, through the crease to provide a little slip. Then, taking NARS' as-yet-unreleased Larger Than Life Long-Wear Eyeliner in Via De'Martelli, a dark chocolate, he dotted on a chunky, "speckled" bit of pigment for a haphazard effect. NARS Larger Than Life Volumizing Mascara added additional dimension to lashes while its Velvet Matte Lip Pencil in Belle de Jour gave pouts a subdued nude finish.
Odile Gilbert was going for a "rocker princess" look, which she achieved by building a "cool, undone" texture into models' manes. Prepping hair with John Frieda Frizz-Ease Curl Reviver Styling Mousse, Gilbert took strands through a two-inch curling iron to create a loose bend. Brushing out the waves for a more natural appearance, she created interwoven plaits on either side of the head, which were joined together in a rosette that segued into a single braid in the back. Using Frizz-Ease Hair Serum Thermal Protection Formula on the ends to create piecey separation, Gilbert crowned select models with barbed-wire headbands, including Nadja Bender, Irina Kravchenko, Kate King, and Tilda Lindstam.