Spring 2013 Ready-to-Wear
"I was bored with my hair," Ruby Jean Wilson said nonchalantly backstage at Marc Jacobs, explaining why two months ago, she decided to cash in her dark brunette locks for a rooty, white-blond dye job. There's no way she could've known that the color would land her both opening—and closing—duties on Jacobs' Spring runway.
"A lot of the girls are based on [her]. Sometimes a girl comes in and becomes Marc's muse," Guido Palau admitted, explaining the impetus for the beauty look—which also included a nod to that original peroxide-blonde, big-browed icon, Edie Sedgwick.
"She's a punky New York girl, for sure, and she might be a little rich," the Redken creative consultant continued, further describing Marc's woman this season, who got a severely deep side part and a ton of texture thanks to a generous helping of Redken Guts 10 Volume Spray Mousse Foam, its Refresh 01 Aerosol Hair Powder Dry Shampoo, and a new product called Quick Tease, which Palau described as having a quality between "a fiber and a spray." The coiffing star added a touch of volume to the back of the crown—"not like Amy Winehouse, though that's not the point," he clarified—and gathered the lengths (some of which had been dyed Ruby's precise shade of platinum or a contrasting matte black courtesy of Laurie Foley), securing them into a low ponytail. "I love your hair. It's gorgeous," Jacobs told a newly raven-haired Irina Lazareanu as we worked the room, checking on models' progress.
François Nars was given the same Edie directive, which could not have been better timed considering his brand's recent collaboration with the Andy Warhol foundation. "Everything is a coincidence," Nars joked of the crossover that saw him on familiar ground. "This is more updated," he said of this particular sixties homage, careful not to use the word "modern," which "doesn't mean anything," as far as he's concerned. "I took out the hardness of Edie's look and kept the freshness," he elaborated, prepping skin with his Sheer Glow Foundation and forthcoming Radiant Creamy Concealers and paling it out with his new-for-spring Light Reflecting Powder. Sculpting lids with the neutral shades from his Duo Eyeshadows in Key Largo and Portobello, Nars rimmed the upper lash line and the outer corner of the lower lash line with his Eyeliner Pencil in Black Moon, drawing a similar stroke through the crease—or "the banane" (a banana line), as they say in French—which he set with the onyx pigment from his Duo Eyeshadow in Pandora. Brows were beefed up to Edie proportions with his Single Eyeshadows in Bengali and Bali before Nars treated upper and lower lashes to multiple whips of his Larger Than Life Volumizing Mascara. Poor little rich girls never looked better.