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With over 500 fashion shows in New York, London, Milan, and Paris, it's easy for an unknown to go unappreciated, but these up-and-comers are too gifted to ignore.
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With the little black dress a key piece for fall (see Balenciaga, Lanvin), this could be Hannah Marshall's season. The 25-year-old British designer has made a specialty of them, and even better, her versions won't break the bank.
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A Finnish designer who trained at Parsons School of Design in New York and worked at Yves Saint Laurent and Hermès in Paris, Santanen has a knack for a leg-elongating pant and an ultra-girly blouse.
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Donatella Versace may have reinvented herself as a minimalist of sorts, but her latest protégé, Norway-born Royal College of Art grad Kristian Aadnevik, loves putting on the glitz. Witness his gilt-edged coats and feathered frocks.
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This New York designer has been on the scene for a few years, but she made big strides this season with a confident collection inspired by medieval armor—all high collars, bold shoulders, and quilted fabrics.
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Insider favorites Peachoo Datwani and Roy Krejberg hit the runway for the first time and played to the season's trends: black, collapsed volumes, and artsy lace.
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Not unlike another London up-and-comer, Marios Schwab, Peter Pilotto and his design partner, Christopher De Vos, are making a name for themselves with innovative, otherworldy prints.
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A recent winner of Vogue Italia's "Who Is on Next" competition, Lanzi produced a minimalist collection that included an accordion-pleat trapeze dress in liquid blue silk and a skirtsuit with the same witty detailing at the back.
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Penélope Cruz has donned a frock by Johnny Talbot and Adrian Runhof on the red carpet, and these Munich-based designers, whose collection is a sleeper hit at Neiman's, are equally adept at a chic little day suit and a flirty floral dress.
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Joanne Reyes named her two-season-old line after her grandfather (between Brian and José Ramón, there are enough Reyes labels out there already). But the way this former J. Mendel designer drapes a party frock or cuts a blouse is all her own.
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Helmut Lang, Vogue, and Abercrombie & Fitch were all training grounds for L.A.-based designer Melissa Coker. As polished as her résumé is, though, her blazers, pencil skirts, and peacoats have a cool-girl, off-the-cuff vibe.
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