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For five decades, bohemian ingenues from Brigitte Bardot to Kate Moss have flocked to Chloé for its dreamy, quirky separates. The house has managed to maintain its beloved niche in ever-changing times, giving the pastel treatment to floaty blouses, maxi skirts, liquid slipdresses, andbecause even dreamers need to go to worktailored suiting options.
Founded in Paris by the Egyptian-born Gaby Aghion and her business partner Jacques Lenoir in 1952, Chloé from its conception was on a quest to bring high-quality prêt-à-porter to a market in which fine craftsmanship was only available from couture houses. As the first luxury ready-to-wear line, it has attracted a rotating roster of each era's brightest design talents. Karl Lagerfeld's decade-plus tenure at the house started in 1966 (interrupted in the eighties by his move to Chanel). Martine Sitbon took over for several years, prettying things up with polka dotsthen Lagerfeld returned for a five-year run in 1992. Stella McCartney succeeded Lagerfeld before leaving to launch her own line; she was followed by Phoebe Philo, her onetime assistant, who ascended the ranks in 2001 and quickly became a critical darling. In 2006 Philo bowed out to spend more time with her family and was followed briefly by Yvan Mispelaere and then, less briefly, by Paulo Melim Andersson. Andersson was replaced three collections later by a relative unknown named Hannah MacGibbon, whose first Chloé outing was a small collection for Resort 2009.
Chlořř: Spring 2009
Runway, backstage, and front-row footage from the New York show.