Style.com

Marni

Few labels have as clearly defined an image as Marni. Everyone knows that the Marni girl is artsy and Italian, an eclectic vision of bohemian chic. A woman looks to the label for loose tunics rendered in fifties and sixties prints, quirky summer dresses, or capelets in dyed fur. It's all very charming, very just-pulled-from-Grandmother's closet. Funky but sweet, never too sexy, Marni is consistently popular. (And that's true among fashion editors, too: Go to a Marni show in Milan, and half the audience has turned up cheerfully wearing it.)

The line, appropriately, came about as something of a happy accident. It was 1994, and Consuelo Castiglioni wanted a side project to her husband's fur business, so she started turning out nontraditional coats that treated fur in a contemporary way, as a fabric: "Dyeing it, doing it without a lining, with just a little bit of string to close it," she explained to Vogue in 2007. Pretty soon, Castiglioni needed clothes to show beneath the furs—and clients fell for those, too.

Marni is not only trendy, it has evolved into a major trendsetter, spawning an endless number of imitators looking to copy its magical hodgepodge: gorgeous prints in clashing colors, comfortable but odd-fitting shapes, billowy tunics, sport leggings with clunky shoes.

Though the label now also appears on accessories, childrenswear, and menswear, it hasn't lost the highly personalized feeling. It's not uncommon to see celebrities like Maggie Gyllenhaal or the artist Cindy Sherman sifting through the store racks, despite the company's relative lack of advertising and disdain for courting them. "When I wear a Marni piece," Gyllenhaal has said, "it feels like it was made specifically for me."

Marni joined OTB Group in 2012.

ALL ON STYLE.COM
ARTICLES
VIDEO

FASHION SHOWS (55)

  1. All Seasons

  2. Ready-to-wear

  3. Resort

  4. Pre-Fall

  5. Menswear

select a collection
  1. Spring 2015 Menswear
  2. Resort 2015
  3. Fall 2014 RTW
  4. Fall 2014 Menswear
  5. Pre-Fall 2014
  6. Spring 2014 RTW
  7. Spring 2014 Menswear
  8. Resort 2014
  9. Fall 2013 RTW
  10. Fall 2013 Menswear
  11. Pre-Fall 2013
  12. Spring 2013 RTW
  13. Spring 2013 Menswear
  14. Resort 2013
  15. Fall 2012 RTW
  16. Fall 2012 Menswear
  17. Pre-Fall 2012
  18. Spring 2012 RTW
  19. Spring 2012 Menswear
  20. Resort 2012
  21. Fall 2011 RTW
  22. Fall 2011 Menswear
  23. Pre-Fall 2011
  24. Spring 2011 RTW
  25. Spring 2011 Menswear
  26. Resort 2011
  27. Fall 2010 RTW
  28. Pre-Fall 2010
  29. Spring 2010 RTW
  30. Resort 2010
  31. Fall 2009 RTW
  32. Pre-Fall 2009
  33. Spring 2009 RTW
  34. Spring 2009 Menswear
  35. Fall 2008 RTW
  36. Fall 2008 Menswear
  37. Spring 2008 RTW
  38. Spring 2008 Menswear
  39. Fall 2007 RTW
  40. Fall 2007 Menswear
  41. Spring 2007 RTW
  42. Spring 2007 Menswear
  43. Fall 2006 RTW
  44. Spring 2006 RTW
  45. Fall 2005 RTW
  46. Spring 2005 RTW
  47. Fall 2004 RTW
  48. Spring 2004 RTW
  49. Fall 2003 RTW
  50. Spring 2003 RTW
  51. Fall 2002 RTW
  52. Spring 2002 RTW
  53. Fall 2001 RTW
  54. Spring 2001 RTW
  55. Spring 2000 RTW
  1. Fall 2014 RTW
  2. Spring 2014 RTW
  3. Fall 2013 RTW
  4. Spring 2013 RTW
  5. Fall 2012 RTW
  6. Spring 2012 RTW
  7. Fall 2011 RTW
  8. Spring 2011 RTW
  9. Fall 2010 RTW
  10. Spring 2010 RTW
  11. Fall 2009 RTW
  12. Spring 2009 RTW
  13. Fall 2008 RTW
  14. Spring 2008 RTW
  15. Fall 2007 RTW
  16. Spring 2007 RTW
  17. Fall 2006 RTW
  18. Spring 2006 RTW
  19. Fall 2005 RTW
  20. Spring 2005 RTW
  21. Fall 2004 RTW
  22. Spring 2004 RTW
  23. Fall 2003 RTW
  24. Spring 2003 RTW
  25. Fall 2002 RTW
  26. Spring 2002 RTW
  27. Fall 2001 RTW
  28. Spring 2001 RTW
  29. Spring 2000 RTW
  1. Resort 2015
  2. Resort 2014
  3. Resort 2013
  4. Resort 2012
  5. Resort 2011
  6. Resort 2010
  1. Pre-Fall 2014
  2. Pre-Fall 2013
  3. Pre-Fall 2012
  4. Pre-Fall 2011
  5. Pre-Fall 2010
  6. Pre-Fall 2009
  1. Spring 2015 Menswear
  2. Fall 2014 Menswear
  3. Spring 2014 Menswear
  4. Fall 2013 Menswear
  5. Spring 2013 Menswear
  6. Fall 2012 Menswear
  7. Spring 2012 Menswear
  8. Fall 2011 Menswear
  9. Spring 2011 Menswear
  10. Spring 2009 Menswear
  11. Fall 2008 Menswear
  12. Spring 2008 Menswear
  13. Fall 2007 Menswear
  14. Spring 2007 Menswear

RELATED ARTICLES (7)

Subscribe to Style.com today!