June 01, 2008 New York
Transforming your showroom into a country club, complete with a grass tennis court, is one way to express how important the season is to your business. Another is to pack your collection with a wide range of clothes (150 pieces!) addressing women's multifarious wants and needs for resort. Posen did both of the above, sending out an array of looks that zigzagged from garden party florals and crisp tennis whites to easy Grecian evening dresses. A colorful group of pieced cottons with grommeted trim were intended, the designer said, for the girl "who goes to the country club and listens to her Bow Wow Wow." Undoubtedly, Posen knows many.
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