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Sportmax

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NEW YORK, January 6, 2011
By Matthew Schneier
As with the Spring collection, the thoughts of Sportmax drifted toward the sixties for pre-fall, this time inching into the still-trendy seventies as well. The glamour-pusses who found themselves facing the lenses of Bailey, Avedon, and Penn provided the inspiration, and moved things in an appropriately grown-up direction: The butterflies fluttering over Spring's swingy mini-dresses were nowhere to be found here, and they weren't missed. Instead, Sportmax joined the chorus calling for long lengths and soft shapes. Wide, high-waisted trousers that grazed the floor stood out; likewise a gray wool cape with leather accents.

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