June 14, 2010 New York
"If you can't bring Muhammad to the mountain…" Cynthia Rowley explained of the decision to pack her Resort collection, a couple of models, and a small staff of cater-waiters onto a bus—a fashion Winnebago, if you will—and take it to editor central, midtown Manhattan, where the girls paraded for the press (and more than a few gawking, photo-snapping passersby). The slightly frenetic setting mirrored the collection. Rowley explored a few different themes: dark denim, appliquéd onto chiffon dresses; metallics, from a layered miniskirt to paisley lounge pants; and prints, mostly geometric or floral. But take it apart and there were winners, like a piecemeal maxi skirt with an asymmetric hemline that was summer-easy (coming off her surf collection with Roxy, Rowley layered it over pink boy-short swim trunks). In general, the clothes were relatively restrained; accessories amped up the volume. There were sweet ankle socks—color-blocked, floral, or dusted with paillettes—shown with chunky heels, and, following on a theme from Resort '10, kitschy-cute necklaces. Last time, it was fishing hooks; this time around, the catch itself: a sort of koi-lobster hybrid that Rowley insisted was a langoustine.
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