July 13, 2010 New York
Milly is a thriving business, and the breadth of the collection is made for devoted customers buying deeply. It didn't vary all that much from a tried-and-true collection of staple shapes (the shift dress, the classic coat, the naval skirt), but why should it? Smith's customers aren't chasing fast-moving trends. They're sold on her fine fabrics (many archival and European, sourced from her years working for Hermès and Vuitton overseas) and kitschy-cute details, like oversized buttons, as well as her expanding costume-jewelry range.