You'd never know that Tawfik Mounayer's Tribune Standard
label is just a year old. To begin with, Mounayer really knows his customer: "She's the chicest PTA mom out of the bunch. You want her to pick you up from school wearing this," he said, holding up a pair of perfectly tailored chinos and a sweater handmade by a Bolivian knitting collective. Second, Mounayer just gets what retailers are looking for. Buyers, he explained, are "deep into the silks and prints," so for pre-fall he offered up his best-selling silk color-block dress, updated this time around in an autumnal palette of teal and rusty reds. His hand-painted prints came back again, too. Mounayer showed a "desert scale" pattern as well as a "pan-animal" motif, which he said was designed to evoke "the idea of Georgia O'Keeffe in line at Studio 54." Not sure if we buy into all that, but we'd definitely wait on line for a pair of his chinos.